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Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017 (via tubularinsights). [NEW] You can now use GIFs in Facebook ads! Videos are hosted for free, and are guaranteed to be indexed by Google (since they own the service.) YouTube also has a large user base within the platform, which can be a source of discovery for your videos and brand.
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There are many factors to consider, including length, research involved and the price of your product. This template is the best option for startups and small businesses to promote their brand and gain virality. Does it record onto tapes, an internal hard drive, mini-DVDs, or something else? What problem does your audience face that your service or product solves?