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Now think about an epic cinematic masterpiece like Lord of the Rings. It is flexible and can be expanded up to 3 minutes in length. This answer was originally posted on Fast Company: Dancing YouTube Sensation Karen Cheng's 10 Tips For Making Your Video Go Viral Thanks to Cedric Dahl, Alex Debelov, Nikolay Valtchanov, Lynn Tao, and Orion Hombrebueno for marketing help and advice for the video. According to Visible Measures, 20% of viewers will click away from a video in 10 seconds or fewer.
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