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Check out our channel on YouTube >> Consumers and their Relationship with Video Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle) 80% of consumers believe demonstration videos are helpful when making purchases Online shoppers who view demo videos are 1. But first, there are three principles you need to know before you create your most excellent sales letter. For cryin’ out loud, look through your viewfinder or pull out your LCD screen and take a glance at your framing before you start recording. Lightworks is a free editor that contains many tools to manipulate your videos.
That said, if you are an ecommerce site, while it can be exciting to experiment with AMP, your real strategic choice should be going PWA. Cons: One of the biggest disadvantages of iMovie is inability to import files in MP4 format. The best writers are avid readers, and that is doubly true with long form sales letters.
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