8 Added a possibility to apply filters in the Wizard; Added a possibility to edit objects in the Wizard; Improved the usability of the Wizard; Increased the speed of export for some project configurations; Lowered memory requirements for very large projects; Reworked the timeline – added more control elements; Added animated GIF support; Added a possibility to associate project files with an application; Fixed minor bugs. Since then, Dollar Shave Club has continued its commitment to video, keeping a relatable style and tone across its wide breadth of video marketing efforts. “We do use irreverence and humor as a really critical mechanism to deliver that relatability,” says Dollar Shave Club CMO Adam Weber, “That’s what we really aim to do from a tonality standpoint that I think is different than how brands have talked to guys in the past.” Weber has been with the brand since its start, joining the Dollar Shave Club as its first marketing employee in 2012.
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