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The first is the most obvious and, also, the hardest: BE FUNNY. What problem does your audience face that your service or product solves? This sales video from ClickFunnels has two presenters speaking to each other, rather than directly to the viewer, detailing how their product works. When this is done, click Next one last time and wait for the video to render. At this point, you’re probably thinking: “OK, I get it.
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